Generative engine optimization

People use the phrase generative engine optimization, or GEO, for the practice. Prompt Presence uses AI visibility for the thing you can observe: mentions, tone, competitors, and the pages an answer cites. The names point at the same job.

Nothing here guarantees a recommendation. An assistant writes a new answer every time. What you can earn is evidence of where you appear, where a competitor is named instead, and which fixes are yours to make.

Four facts are enough to steer the work. Visibility is the share of tracked answers that mention the brand at all. Sentiment is the tone of those mentions. Share of voice puts your mentions next to the competitors a buyer would actually compare. Cited sources are the pages the answer relies on.

A single blended score hides a gap on one assistant. Read each model on its own. Buyers do not all ask the same one, and an average can make a missing mention look like a small dip.

Classic SEO earns a ranking in a list of links. Generative engine optimization earns a place inside a written answer. Some of the work overlaps: a clear site, consistent facts, pages that answer real questions. The goal is different.

A page can rank and still be absent, or misdescribed, when someone asks an assistant. Fixing the answer is not the same project as chasing a blue link, even when one change helps both.

You do not control the model. You control the material it can find. Say who you are, who you serve, and what you sell in plain language on your own site. Publish pages that answer the questions buyers ask before they choose. Keep third-party descriptions aligned with that story, because assistants cite other people's pages, not only yours.

Treat llms.txt, a sitemap, and structured data as labels that help a crawler understand the site. They are worth having. They are not a trick that forces a mention.

Read the answers that exist today before you rewrite the site. A seven-day free trial is a first snapshot on the models included in the plan you are trying. The AI Visibility Audit is one offer, listed at €299, $339 or £259. It runs ChatGPT, Perplexity, Gemini and Claude, then delivers a written report, a 30-day action plan, and a 30-minute walkthrough.

Then fix the highest-impact gaps, and keep measuring. Answers move. A one-off look goes stale.

Prompt Presence tracks ChatGPT, Perplexity, Gemini and Claude. The audit runs all four. Scale and Agency include all four on an ongoing subscription. Starter includes ChatGPT and Perplexity; Pro adds Gemini. Those models are part of the plan, not add-ons you buy one by one.

Ongoing tracking is sold as Starter, Pro and Scale, at the monthly prices on the homepage. Agency is for portfolios and is talk-to-us, with pricing agreed up front. It is not a fourth self-serve price.