How is share of voice different from Visibility %?

Visibility % asks whether you were mentioned at all. Share of voice asks how those mentions compare with named competitors. You can be mentioned and still lose the shortlist.

Where is share of voice explained in full?

In the AI visibility monitoring guide, next to Visibility %, Sentiment, and cited sources. The outcome framing is AI brand visibility.

Glossary

Share of voice in AI answers

Share of voice in AI answers is how often your brand is named compared with the competitors a buyer would actually consider, on the same prompts. It is one of the four signals in AI visibility monitoring. It describes competitive presence, which is part of the AI brand visibility outcome.

What the signal answers

Visibility % can look healthy while every category answer still recommends someone else. Share of voice puts your mentions next to named competitors so that gap is readable. The comparison only means something if the competitors are ones a buyer would actually weigh, and if the prompt set stays stable.

Read it per model. A strong share on one assistant can hide a missing mention on another. ChatGPT, Perplexity, Gemini, and Claude are separate reads.

Where the metric is used

This page defines the signal. How to collect it, how often to repeat it, and how it sits next to sentiment and cited sources is the monitoring guide. The brand-visibility guide explains why competitive presence is part of the outcome, not a separate project.

Prompt Presence reports share of voice on the prompts you track. See it first on a free snapshot, or in the AI Visibility Audit.

Questions

What is share of voice in AI answers?: Share of voice in AI answers is how often your brand is named compared with the competitors a buyer would actually consider, on the same tracked prompts.
How is share of voice different from Visibility %?: Visibility % asks whether you were mentioned at all. Share of voice asks how those mentions compare with named competitors. You can be mentioned and still lose the shortlist.
Where is share of voice explained in full?: In the AI visibility monitoring guide, next to Visibility %, Sentiment, and cited sources. The outcome framing is AI brand visibility.

See a free snapshot of how AI answers mention your brand.

Book an AI Visibility Audit — €299 / $339 / £259 across ChatGPT, Perplexity, Gemini, and Claude.