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Glossary
Short definitions for the language around AI answers. AI brand visibility is the outcome. AI visibility monitoring is how you measure it. The guides go deeper; these pages only define the term and point you there.
AI visibility
AI visibility is the observable picture of a brand inside answer engines: mentions, tone, competitors, and cited pages. A short definition.
Read the definitionAI brand visibility
AI brand visibility is the outcome: whether answer engines include your brand and describe it fairly. Definition, with a link to the full guide.
Read the definitionAI visibility monitoring
AI visibility monitoring is the habit of tracking mentions, tone, share of voice, and citations over time. A definition, with a link to the playbook.
Read the definitionGenerative engine optimization (GEO)
Generative engine optimization (GEO) is the practice of making a brand easier for an answer engine to describe and cite. A short definition.
Read the definitionAnswer engine optimization (AEO)
Answer engine optimization (AEO) is a name for earning an accurate place in an assistant's answer. On this site the practice guide is GEO.
Read the definitionShare of voice in AI answers
Share of voice in AI answers is how often your brand is named compared with competitors on the same prompts. A definition of one monitoring signal.
Read the definitionCitation (in AI answers)
A citation in an AI answer is a page the assistant relies on or names as a source. A definition of the cited-sources signal.
Read the definitionPrompt set
A prompt set is the stable list of buyer questions you track so AI answer trends are comparable over time. A short definition.
Read the definition
The longer guides are on the learn index.
Questions
What is this glossary?
- Definitions for the terms used in the Prompt Presence guides: AI visibility, AI brand visibility, AI visibility monitoring, generative engine optimization, answer engine optimization, share of voice, citations, and prompt sets.
How is AI brand visibility different from AI visibility monitoring?
- AI brand visibility is the outcome: whether answer engines include your brand and describe it fairly. AI visibility monitoring is the habit of measuring that outcome over time, on a stable prompt set. The guides are AI brand visibility and AI visibility monitoring.
Where are Prompt Presence prices listed?
- The AI Visibility Audit is one offer at €299 / $339 / £259. Monthly plans are on the homepage. Agency is talk to us, with pricing agreed up front. It is not a public list price.