Glossary
AI visibility audit
An AI visibility audit is a structured review of whether and how ChatGPT, Perplexity, Gemini and Claude mention, describe and cite a brand for buyer questions, compared with competitors, with prioritized fixes. The done-for-you version is the AI visibility audit from Prompt Presence: a written findings report, a 30-day action plan, and a 30-minute walkthrough.
What the review covers
The review looks at four signals. Visibility % asks whether the brand was mentioned at all. Sentiment asks whether the mention was fair. Share of voice asks how the brand compares with named competitors on the same prompts. Cited sources ask which pages the answer relied on. Read each model on its own. ChatGPT, Perplexity, Gemini, and Claude do not always agree.
That is a different job from an SEO audit, which looks at rankings in a list of links. Some site fixes help both. The goal is different. See generative engine optimization.
Audit and monitoring
An audit is a one-time dated baseline. AI visibility monitoring repeats a stable prompt set so a later answer can be compared with this one. The outcome those checks describe is AI brand visibility.
Prompt Presence runs the audit across ChatGPT, Perplexity, Gemini, and Claude, then writes the findings. Ongoing plans repeat the measurement. Agency is talk to us, with pricing agreed up front. It is not a public list price.
Related: AI visibility audit · AI visibility monitoring · AI brand visibility · Generative engine optimization · Glossary
Questions
What is an AI visibility audit?
- An AI visibility audit is a structured review of whether and how answer engines mention, describe and cite a brand for buyer questions, compared with competitors, with prioritized fixes. The done-for-you review is the AI visibility audit.
Is an AI visibility audit the same as an SEO audit?
- No. An SEO audit looks at how pages rank in search results. An AI visibility audit looks at how AI answers mention, describe and cite a brand. See generative engine optimization.
How is an AI visibility audit different from AI visibility monitoring?
- The audit is a one-time baseline. AI visibility monitoring repeats the same prompt set over time. The habit is explained in AI visibility monitoring. The outcome is AI brand visibility.
See a free snapshot of how AI answers mention your brand.
Book an AI Visibility Audit — €299 / $339 / £259 across ChatGPT, Perplexity, Gemini, and Claude.